- Belch, G & Belch, M 2009, Advertising and Promotion – An Integrated Marketing Communications Perspectives, 8th edn, McGraw Hill, New York. Cimigo 2011, ‘2011 Vietnam NetCitizens Report Internet Usage and Development in Vietnam’, Cimigo, viewed 28 October 2013, <http://www.cimigo.com/en/download/research_report/348>.
- Chew, M 2013, ‘Asian stereotype’, Wordpress, blogspot, <http://meganchiew.wordpress.com/2013/05/08/asian-stereotype/>.
- Film Birth 2009, ‘History of cinema in Vietnam’, Film Birth, viewed 10th March 2014, <http://www.filmbirth.com/vietnam.html>.
- GSO 2011, ‘Statistics List', GSO, viewed 12 March 2014, <http://gso.gov.vn/default.aspx?tabid=722>.
- Jain Yamini 2014, 'Top 10 common Asian Stereotypes', List Dose, viewed 10th March, <http://listdose.com/top-10-common-asian-stereotypes/>.
- JVevermind 2012, ‘Vlog16: Van hoa xem phim’, video, YouTube, 12 April, viewed 12 March 2014, <http://www.youtube.com/watch?v=jOTAMNMT0NY>.
- Le, S 2014, interview, 5 March.
- Lotte Cinema 2014, ‘Cinema Rules’, viewed 10th March 2014.
- Malarney, SK, 1997 "Culture, Virtue, and Political Transformation in Contemporary
- Northern Viet Nam." The Journal of Asian Studies, 56 (4), pp.899–920.
- Lua Viet n.d., ‘Bang gia quang cao bao hoa hoc tro', Lua Viet, viewed 12 March 2014, <http://luaviet.co/vn/bang-gia-quang-cao-bao-hoa-hoc-tro.lv>.
- Movie Movie 2012, ‘The History of Vietnamese Cinema from 1926 to the Present Day’, Movie Movie, viewed 10th March 2014, <http://www.moviemoviesite.com/Countries/Countries%20V/Vietnam/vietnam_index.ht>.
- Nguyen, V, Nguyen, T & Mai T 2014, ‘Thế nào là ‘ăn mặc phản cảm’?’, Thanh Nien Online, viewed 11th March 2014, <http://www.thanhnien.com.vn/pages/20131217/the-nao-la-an-mac-phan-cam.aspx>.
- Pham, T 2011, ‘Characteristics and major tendencies in the lifestyle of Vietnamese youth today’, Social Sciences Information Review, Vol 5, No 1, pp.16-24.
- Phan, T 2012, ‘Xem phim rap va van hoa rap phim', The Gioi Moi, 27 Novomber, 13 March 2014, <http://thegioimoi.vn/Home/ArticleDetail/vn/20/926/xem-phim-rap-va-van-hoa-rap-phim.tgm>.
- Thien Huong 2014, ‘Chang Tay Kyo York chi ra 13 dieu kho chiu khi xem phim o rap', Thanh Nien Online, 23 Febuary 2014, viewed 12 March 2014, <http://www.thanhnien.com.vn/pages/20140223/chang-tay-kyo-york-chi-ra-13-dieu-kho-chiu-khi-xem-phim-o-rap.aspx>.
- TV Ad n.d., ‘Bang Gia', TV Ad, viewed 12 March 2014, <http://tvad.com.vn/bang-gia/vtv6-6/page-1.html>.
- Urban Dictionary n.d., ‘Shhh', Urban Dictionary, viewed 12 March 2014, <http://www.urbandictionary.com/define.php?term=shhh>.
- Vinaresearch 2012, ‘Khảo sát về xu hướng xem phim tại các rạp ở thành phố Hồ Chí Minh’, report, Vinaresearch.